What you need to know before hiring a software company
If you're like me, you're sick of London 'tech' companies repackaging decades-old ideas in shiny new wrappers. I've lost count of how many London software companies use the words 'revolutionary', 'money-saving, or 'game-changing' in their blog posts even though they basically do something old and unexciting. They also seem to think that London is some sort of untapped market where there are no competitors who can actually provide what they promise. So before you hire a London software company here's how to get them back on track: 1) When your London software company talks about years of experience, ask them which specific problems they have solved - e.g "Oh look, another London software company is trying to sell you London software. They say they have experience but if you look closely, their blog posts only talk about London banks and London fintech." 2) When your London software company makes bold statements about the web too - e...